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Employer Branding

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Branding

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Web Experience

At the heart of any successful brand is the execution of anintegrated experience and consistent voice.

markenpraesemz

Cross-platform perception of your brand online with us

100%

A brand is more than a name or a symbol. It’s the identity, personality and perception a customer has when considering a company or purchase. The objective is to be recognized in the minds of consumers as so distinctive that no other product or service on the market compares. We find that eternal brands balance innovation and emotional affinity extremely well. At businessby.click, we apply strategic brand thinking to each stage of the branding process. We start with brand evaluation to establish a foundation, but focus on evolution to determine the best solutions.

A successful brand strategy depends on identifying future trends and what that competitive market place is likely to look like.

To yield lasting results, the critical step is to balance the injection of creativity into the strategic process. We know that successful brand experiences provide superior brand growth. So it’s really about changing the way a brand interacts with consumers and to stretch a brand’s thinking about providing better customer value to compete more effectively.

Services

Brand Strategy

  • Stakeholder interviews
  • Competitor review
  • User personas
  • Target audience goals
  • Key user groups
  • Demographic information
  • User KPI’s
  • Customer value proposition

Market Positioning

  • Competitor analysis
  • Value proposition
  • Points of difference
  • Points of parity
  • SWOT
  • Trends
  • Website opportunities

Visual Identity

  • Logmark
  • Logotype
  • Custom typography
  • Calligraphy
  • Brand elements
  • Color palette selection
  • Photography
  • Brand style guide
  • Business cards
  • Stationery design

Marketing

  • Pitch deck
  • Proposals
  • Banner ad design
  • Packaging design
  • POP displays
  • Brochures
  • Posters

Services

Brand Strategy

  • Stakeholder interviews
  • Competitor review
  • User personas
  • Target audience goals
  • Key user groups
  • Demographic information
  • User KPI’s
  • Customer value proposition

Market Positioning

  • Competitor analysis
  • Value proposition
  • Points of difference
  • Points of parity
  • SWOT
  • Trends
  • Website opportunities

Visual Identity

  • Logmark
  • Logotype
  • Custom typography
  • Calligraphy
  • Brand elements
  • Color palette selection
  • Photography
  • Brand style guide
  • Business cards
  • Stationery design

Marketing

  • Pitch deck
  • Proposals
  • Banner ad design
  • Packaging design
  • POP displays
  • Brochures
  • Posters

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